Excel Secrets For Highly Effective Marketers
Author: JASON KHOO
Paperback | 205 x 297 mm | 220 Pages | ISBN 978-981-08-0914-0
Excel Secrets For Highly Effective Marketers – How To Use Excel For Breakthrough Performance
This is a must-read for all marketers who are constantly swarmed by a tremendous amount of data in Excel and are expected to regularly analyse and present their company sales performance within a short turnaround time.
This book uniquely puts Excel in a business perspective and helps marketing and sales executives, as well as managers, discover the critical techniques of using Excel functions in the real business environment.
Using case studies, this book will walk you through the entire process of manipulating raw marketing/sales data and reporting, and show you how to use Excel in the different stages of data management.
The case studies have been tried and tested by more than 300 people so far. A survey conducted with these participants showed that by going through just the first five case studies, it can help you save about two days per week from your Excel tasks if you have five to eight years of experience working with Excel.
We will share, step-by-step, how you can achieve the following:
- Prepare that marketing report in minutes instead of days
- Spend your time analysing your report instead of performing data crunching, copying and pasting
- How to remove duplicates in seconds
- How to merge data from multiple sources
- Make Excel pull out the text intelligently for you in seconds
- Find out your monthly, quarterly, and yearly sales trends in a few simple steps
The techniques in this book can be applied to Excel 2000-2003.
Price includes GST.